It's Mine, Mine, Mine!: Attracting Consumers in a Highly-Personalized and Hyper-Fragmented Media World
It's no small feat, but network operators can learn great lessons from the success of dynamic online communities such as Murdoch's MySpace and Google's YouTube and transform them into viable and profitable service offerings.
How can global network operators create personalized services today that attract the next generation of viewers, gain their loyalty, and ultimately, win their eyeballs? What does it take to elevate the viewer experience to the next level?
Your Content, My Content, Our Content: The New Rules of the Game
Operators around the world are banking on tailoring their content to differentiate themselves from the increasing competition. How will they effectively and profitably address this challenge? How are they securing, managing and protecting content? Are viewers really taking advantage of content flexibility that meets their personal preferences? Is the demand real or imagined?
Hear the latest strategies first-hand from global programming and content experts who are responsible for content creation, personalization and distribution in the multi-screen marketplace.