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Shaping the Future NHS

The Challenge

As part of its desire for a better NHS, The Brighton & Hove City Primary Care Trust planned a series of meetings to find out how users and employees of the health service wanted to shape the future.  AVT was commissioned to produce a concise and probing video programme, drawing attention to some of the key issues, to introduce these meetings.

The AVT Solution

A studio shoot, involving the services of an actress interviewing NHS employees and health service users, was undertaken.  The filmed sequences were edited together and supported by an audio track with voice-over and music.  As the initiative was to be supported by literature, the design elements of the programme (illustrative graphic and photographic imagery, and graded colour transitions) echoed the design of the printed matter, providing the series of meetings with their own branding.  All programme assets were produced and created at the AVT production studios.

The Results

"The programme achieved its aim in perfectly meeting the client brief, on time and to budget.  "It's exactly what we wanted.  We wanted not just a communications tool, but a mechanism to involve the public in a debate and this programme fits the bill perfectly.  I'm very happy with the balance between a professional production and cost-effectiveness."

Richard Forshaw, Press & Communications Manager

”Thank you very much for all your help with the video which I think turned out really well.  I showed it for the first time last week and it went down well.  Given the short time scale I was very impressed with the company’s professional help and support and it was a real pleasure working with you.”

Sue Trimingham, Head of Communications

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