Case Studies - Awards & Galas

CIMA counts on AVT to deliver success

The Challenge

The annual CIMA Financial Management Awards, held at The Riverbank Park Plaza, London, was the biggest yet with over 400 attendees. CIMA members, students and suppliers from as far afield as Cincinnati, Colombo, Dublin and Warsaw were recognized for their achievements in driving success in business.

Delivery of this prestigious event, which was hosted by the television and radio broadcaster, Jeremy Vine, needed to build on the success of last year’s inaugural ceremony.

The AVT Solution

The AVT Team was involved with the planning of the event from early stages. In advance of the event, AVT filmed and post-produced a video of the CIMA Lifetime Achievement Award winner who could not be there on the night for playback during the event, as well as designed and created the PowerPoint™ presentations.

Guests were greeted and enjoyed a champagne reception in the fabulous Thames Room overlooking the River Thames and the Houses of Parliament. AVT provided ambient lighting in CIMA brand colours as well as CIMA logo projection around the room, and clients were entertained by a live jazz band.

In the Ballroom, the stage set was bespoke-designed not only to complement the venue, but also to reflect the prestige of the event and the strong CIMA brand values. This large contemporary set incorporated a front projection screen positioned stage centre and this was flanked on either side by a series of huge polycarbonate tubes that were lit from the inside providing dynamic, moving colour-changes throughout the event.

The stage set elements were brought out against a continuous stretch of starcloth. Additionally, creative lighting design added atmosphere, depth and visual interest to the whole room, and moving lights and gobos added further glitz and excitement during the awards announcements and winner walk-ups.

Music was carefully selected in advance to help add impact to the winning moments as well as assist with keeping the pace of the awards moving along. Two cameras were used to relay/record speeches and awards presentations to the large screen; a further camera team captured interviews with nominees, sponsors, and winners as well as establishment shots of the venue and its locale. These elements were then edited together to create a short video module for post-event distribution and webcasting on the CIMA website.

The Results

Richard Hearn, CIMA's Head of Marketing observed,

'This was the second awards for which CIMA engaged AVT for the production. The outcome was superb and AVT’s input added gravitas to the event. CIMA received excellent feedback with many guests voicing the opinion that it was the best awards ceremony they had attended.

The professional way in which the event was delivered was the result of the collegiate approach AVT have in delivering client requirements but adding value from the very specific expertise and knowledge which AVT have'.

One of the CIMA sponsors commented:

'The night itself was extremely successful with a range of clients attending - from blue chip to smaller companies. But even more impressive was the dedication shown by the event team to make sure that this event was a success and was well publicised before and after using a well thought out and comprehensive marketing campaign. Congratulations!'

Bernard Howard, Managing Director, totallyfinancial.com

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