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Abbott Laboratories: Humira - Operation Plum

The Challenge

AVT were asked to help Abbott celebrate a successful year trading their anti-rheumatism drug - Humira.  The event, set in Marrakech, was for 150 Humira representatives.

Our brief was to design and produce a stage set with a Moroccan 1950s detective feel in the style of Casablanca.  We designed visuals that maintained the client brand as well as the event theme.

We had to establish the suitability of the venues equipment; this was then supplemented with our own equipment and computers.  We were on site for seven days to cover the event.

Our main challenge was to deliver the set and equipment by articulated lorry all the way to Marrakech, battling through some of Spain’s worst ever snowstorms and numerous customs regulations.  Whilst in Morocco we then had to ascertain the capabilities of the local crew and work within their cultures.

The AVT Solution

AVT designed a readily transportable stage set with lighting, designing and implementation on site.  We took our own desk so the staff could programme the lights more effectively and also provided data projection.  Together with the client we selected music, and Moroccan themed extras to make the event highly enjoyable and visually spectacular.

Results

The event was a phenomenal success and highly motivational for the Humira representatives.  We delivered everything they expected and more and look forward to the next challenge!

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